SMS services should not be ignored
Informa Telecoms & Media has recently released a forecast for SMS traffic in next five years. According to them, global SMS traffic will see 75% increase by 2015, which will mean there will be staggering 8.7 trillion messages sent in 2015. Similarly, the revenues will show a solid increase of 30%. Normally, the customers are the main users of SMS, but text messages are more often used by banks, retailers and brands to provide reminders, internet banking, advertisements or discounts. Clark-Dickson, a senior analyst from Informa, suggests that SMS services will be used by social networks to provide alerts and updates because SMS is an universal system that is supported by every mobile phone on the market. Furthermore, it is the job of operators to provide fresh and innovative services operated via SMS messages, as it currently gives them 80% of all data transmission revenues.
SMS message has turned 18
Eighteen years ago in December, the first text message was sent. The text said simply “Merry Christmas” and was sent by Neil Papworth to Richard Jarvis using the Vodafone UK network on the 3rd
of December 1992. Since then, SMS messages have become an important part of the mobile phone technology. While initially not many people were texting (only 0.4 messages per person per month in 1995) this system became incredibly popular. Nowadays, there are 140 text messages send per person per month in the UK. While in 2008, the total number of SMS messages send in the world was 4.1 trillion.
In the beginnings, SMS messages were mainly used by operators for network notifications. However, now we text for various reasons: to send wishes, get a piece of information, take part in TV voting or simply to chat. Why we don’t call instead? SMS messages are much more convenient, cheaper and more informal than a phone call. We sometimes do it just because we are bored and texting is less intrusive than calling.
However, SMS messages have their disadvantages. The length of a text message is limited to 160 characters and an SMS message can be hacked. It means that someone can impersonate others’ phone numbers and send texts to deceive mobile phone users. Some people claim that texting is not safe because mobile operators may have access to messages and manipulate their content, but it has not been proofed yet.