Archive for the ‘Everything Everywhere’ tag
Everything Everywhere was the first in the UK to introduce 4G services. Olaf Swantee, EE CEO, says that the operator offers great speed and it will always be like this. Of course, it irritates its rivals because EE has outstripped them with the next-generation technology. However, there’s a kernel of truth in O2 and Three’s responses which state that 4G is not all about speed.
Benefit of 4G
Undoubtedly O2 and Three are right but the facts speak for themselves – for an average man or woman 4G means speed. But there are also other factors making 4G technology of the future: reliability as well as mobile coverage both indoors and out. Nevertheless, about 230,000 is aware of advantages of 4G and pays a premium to use it.
The policy of EE is understandable since a recent blog from Microsoft showed that “Americans typically spend around 24 hours a year waiting for web pages to load”, therefore paying the extra £5 a month seems to be a good investment. But still, EE should emphasize all benefits of 4G and create some possibilities for customers to try and compare them. It would definitely convince customers much more than Kevin Bacon.
Everything Everywhere has announced the launch of their new 4g brand called EE. This is a new 4G brand that Everything Everywhere was talking about lately and it will provide 4G mobile coverage as the first network in the UK. Initially, the 4G mobile coverage will cover 15 biggest cities in the country and London, Bristol, Cardiff and Birmingham are the first places where people will enjoy 4G speed. The company wants to give 4G mobile coverage to 30% of the population by the end of this year. This will be gradually increased in the next two years to ultimately give access to 4G network to 98% of UK’s residents.
Everything Everywhere haven’t released a precise date when 4G network will be available to customers but they said it will happen “in the coming weeks”. But the company also plans to rebrand 700 retail outlets for the new 4G brand.
Currently EE promised to sale 5 handsets with 4G capability, namely: Samsung Galaxy SIII LTE, Nokia Lumia 820 and 920, the HTC One XL and the Huawei Ascend P1 LTE. Another phone that might join this group is iPhone 5, but whether it will have such feature will be known today as the phone is planned to be shown on September 12. Additionally, EE will also launch 4G broadband services for businesses and homes, which will grant ten time faster speed than current average broadband.
Few days ago Everything Everywhere and MasterCard revealed that they will work together to bring NFC payment capability to Orange and T-Mobile customers. This new pre-paid system will allow payments via mobile phone to be made at over 100,000 retail outlets around the country. The joint venture has also announced that the payment system will eventually have also such features as person-to-person money transfers, loyalty rewards and other digital payment services. Marion King, President of MasterCard UK & Ireland, said: “As the use of cash continues to decline, we will be able to provide Everything Everywhere’s 27 million customers with an attractive range of new payment services backed by the processing power and security of MasterCard.”
The cooperation between EE and MasterCard is not something new, as they have been successfully working together on Orange QuickTap and Orange Cash pre-paid card that were launched in 2011. However, Everything Everywhere will not be the first mobile operator that looks into NFC payment as O2 launched the O2 Wallet this year and Vodafone has been working with Visa to bring mobile payment in 2012/2013.
Everything Everywhere, a joint venture of T-Mobile UK and Orange UK, confirmed it will create a third mobile operator brand for 4G services. This comes as a surprise because in the past the idea was to merge T-Mobile and Orange into one brand. However, the marketing masterminds figured it out that a more profitable move would be to create a new identity. This decision came shortly after Ofcom decided to allow Everything Everywhere use its existing spectrum to start providing 4G services from September 11. Other British mobile operators are infuriated by Ofcom’s call as they will have to wait till the spectrum auction later this year, which means they will not start providing 4G network sooner than 2013. The competition is also afraid that Everything Everywhere can take most of 4G network market share as the upcoming iPhone 5 is rumoured to be 4G compatible. This means that a major part of loyal Apple fans may migrate to Everything Everywhere’s new brand should it sell iPhone 5. From the customer point of view both new mobile operator and faster set up of 4G network are good news. New service provider, that is backed by T-Mobile and Orange, means stronger competition on the market and better deals for the customers. Starting 4G network before 2013 will give a possibility to have quicker Internet connection on mobile devices , thus giving the UK an opportunity to match the best communication standards in the world.
O2 and Vodafone have announced that they want to share their network to improve mobile coverage of their clients and reduce the costs. At the first glance this joint venture looks similar to the endeavour that Orange and T-Mobile started last year, known as Everything Everywhere (EE). However, there is a bigger difference between EE and O2 /Vodafone joint venture, Cornerstone Telecommunications Infrastructure, as the latter will not create a new operator brand and will be created only to consolidate network and provide better mobile coverage. The joint venture means that both operators will together have 18,500 masts all over the UK, which constitutes a 40% increase for them. This one common national grid will cover 98 per cent of Britain’s population by 2015. Additionally, both mobile providers will compete for 4G spectrum separately, which means that 4G infrastructure will be implemented faster. Brits should be happy because of this development as not only will they have better mobile coverage but the mobile operators will continue to fight over the market by bring more competitive tariffs and services. O2 and Vodafone are now waiting for the approval from Ofcom and if everything goes well they should start the new joint venture soon.
CEO of Everything Everywhere (EE) Olaf Sawantee, said that the company will start rolling out 4G network by the end of 2012. Everything Everywhere is a joined operation of Orange UK and T-Mobile UK, that established the biggest mobile network in the UK. Before the roll out Everything Everywhere said that it will continue 4G trials across the country. The mobile operator is starting a new Bristol-based 4G trial in April over 1800Mhz frequency. Orange and T-Mobile customers, who can already use the combined mobile coverage of two operators, should be pleased with such news, as they will be able to experience high-speed wide network sooner than others. Among other advantages of 4G network, such network will provide even wider mobile coverage than 3G can, because it uses lower frequency so people who had previously problems with mobile coverage should not have this issue anymore.
How Free Boosts work
You’ll be eligible for a Free Boost once you’ve bought three lots of 30-day packs, or 12 lots of 7-day packs. We’ll send you a text to let you know when you’re eligible, and to tell you how to get your Free Boost.
You can then choose to add more minutes, texts or data to your pack allowance for free.
You can track your progress towards getting a Free Boost online with My Account and the My EE app – where you can see how many packs you’ve bought, and how many are left to buy before you can get a Free Boost.
Everything Everywhere, a joint venture of Orange and T-Mobile, is moving forward with the merger of their mobile coverage. Mobile operators have been working together since last year and until now customers of Orange and T-Mobile could use each other 2G signal. Thanks to it, customers should have less problems with poor mobile coverage, as their mobiles automatically switched between the carriers whenever necessary. From now on Everything Everywhere will give access to 3G coverage of both mobile operators to its customers. This “big 3G switch-on” starts from the third week of October and will be implemented region by region. Everything Everywhere plans to complete this dual 3G mobile coverage access within few months.