Archive for the ‘BT SmartTalk’ tag
According to new British Telecom’s research 93 per cent of Brits are “mobile-phobes”. This kind of phobia develops while phone users are abroad. It means that using mobile in other country than UK arouses fear and results in reducing normal phone usage or ceasing it completely.
There are several reasons for which Brits abandon their mobile phone habits once they cross the borders of their country. First of all, 79 per cent have no idea of costs and thus they are anxious about expensive charges. 62 per cent don’t use mobiles or do it intermittently whereas 20 per cent don’t even dare to take mobiles while travelling abroad. 57 per cent of Brits answer only calls of the utmost urgency and 63 per cent reply only to the most important texts. On the other hand, 23 per cent never answer calls and 18 per cent never reply to texts.
Although being abroad Brits avoid using mobile phones, they still want to stay in touch with their friends and family (58%) but use text or e-mail (62%) instead of calling (25%). Among British people travelling abroad there are only 6 per cent who feel comfortable using mobile phones. If it was not for the fear of paying horrendous bills, the number of people who would choose to call would double and the number of those texting or e-mailing would fall by a third.
BT wanting to cure the disease has launched a new free app – SmartTalk. It links smartphones to BT home calling plan and customers are able to take advantage of the inclusive call allowance in their calling plan. The app makes phone calls are billed as if customers were calling from their BT home phone. For example, five-minute call from Thailand on O2’s PAYG card standard rate would cost a total of £14.90 but using BT SmartTalk the call would be included in one’s home calling plan.
British Telecommunications launched a new smartphone application that will cut the cost of calls if you have a BT landline. BT SmartTalk, that’s the name of this application, allows you to use the allowance and rates of your landline when you have a wireless internet connection or 3G mobile coverage. The app simply links your calls with your BT home phone calling plan. Moreover, it’s not just for domestic usage. You can use BT SmartTalk when you are abroad and then all the calls made with this application will be charged for just as if you were sitting at your home and calling. BT claims that SmartTalk is not just for contract users but also for PAYG SIM card owners as allegedly BT’s rates are better than standard pay-as-you-go tariffs.
John Petter, director consumer MD at BT, said: ‘This is a really exciting breakthrough that means you can take your BT calling plan with you and continue saving money when you’re away from home, either in the UK or abroad.’
Even though it sounds great it has some limitations. First of all, it is a VoIP app, so to use it freely you need a WiFi connection or 3G mobile coverage. In the second case, you will pay your mobile operator for the data transfer, so it may not turn so cheap in the end. Anyways, one of the issues of VoIP is that you need fast Internet connection to support a good call quality. Additionally now there are only iPhone and Android BT SmartTalk versions, so not everyone can use it.
Having said that if you are a BT customer you can try it out and save some money. While whether BT SmartTalk will beat MVNO’s call rates is yet to be seen, we can safely say that with this app roaming will not so painfully expensive anymore and many people this summer should come back home without being hit by so called ‘bill shock’.