O2 UK announced first smartphone leasing service in the UK on Dec 10. Thanks to the service, dubbed O2 Lease, all customers may lease a smartphone at any O2 retail store. This means that they will get the smartphone for free and sign-up for a £55 or £65 tariff for a year. After the deal ends, the phone will have to be returned to O2 and the customers may take a new smartphone (and sign a new 12-month deal) or move on to another tariff or mobile provider. If you choose a smartphone with 16 GB you will pay £55 monthly, while phones with 32 GB mean monthly tariff of £65. In both cases for that money, apart from leasing the phone, you get:
750 minutes, unlimited text messages, 500 MB data and a choice of Bolt-ons.
Furthermore, the tariff includes insurance so if you happen to lose or damage your phone you have it covered. All together, it means that you can get Samsung Galaxy S II or iPhone 4S for free, or more precisely without any initial costs. The O2 Lease will also be available to small businesses.